Amazon.Com an E-Commerce Retailer - 3537 Words

Amazon.com: An E-Commerce Retailer A case report prepared for MG 495 Business Policy (Fall I 2012) Miguel Lopez 26 August 2012 Amazon.com: An E-Commerce Retailer I. INTRODUCTION Selling nothing but books is how Amazon.com started its business in 1995, now is acknowledged as the leading online retailer in the world. In addition, its new line of products is the compact disc, digital video disc and movie videos, to include many other products from retail partners from around the world as partnership agreements, which sell their goods through the Amazon.com website. This agreement known as â€Å"powered by Amazon,†Ã¢â‚¬ ¦show more content†¦Ã¢â‚¬Å"Because all its products were shipped, Amazon.com offered a number of shipping options, including free shipping on orders over $25. Amazon.com also posted links to shipping companies, so its customers could easily track their orders. Product returns needed to be shipped back to Amazon.com by the customer†. (Collins, Mockler, Gartenfeld, 2003, p. 5). By charging monthly management fees and commissions on completed purchases, Amazon.com developed a steady revenue stream without incurring much expense. ( Collins, Mockler, Gartenfeld, 2003, p. 6). This type of operations was the cornerstone for Amazon, and can be rated as â€Å"stars† for generating the most operating profit. 3. Marketing – â€Å"In order to be the most complete retailer possible, Amazon.com realized that it needed to expand beyond offering its own products for sale. The best way to accomplish this was to use the Amazon.com selling platform as a basis to offer additional goods and services for sale†. (Collins, Mockler, Gartenfeld, 2003, p. 5). Amazon.com partnered with retailers and invested in other online retailers, offered the zShops program to small and medium-sized businesses as an e-commerce platform. In early 1999, Amazon.com decided to invest in other online companies that could profit from selling their products thru the website. â€Å"To help pay for these investments, Amazon.com used its high stock prices to purchase ownership stakes in other online retailers. Some of theShow MoreRelatedAmazon.Com: an E-Commerce Retailer Essay3909 Words   |  16 PagesAmazon.com: An E-Commerce Retailer A case report prepared for Professor Stroud MG 495/DLD Business Policy Fall I 2011 August 21, 2011 THE WALT DISNEY COMPANY CORPORATE STRATEGY I. INTRODUCTION A. Executive Summary 1. Summary statement of the problem: Considered to be the premier online retailers in the word, Amazon.com has had a short life (founded in 1994) but can be proud of the strides it has made. Jeff Bezos, founder of Amazon.com, had an idea that was rejected by hisRead MoreAmazon.Com: an E-Commerce Retailer 13016 Words   |  13 PagesAmazon.com: An E-Commerce Retailer I. INTRODUCTION A. EXECUTIVE SUMMARY 1. Summary statement of the problem: Amazon.com is a company that was founded by Jeff Bezos several years ago. A very educated and determined man with a vision and idea of what he wanted his company to be. In the second quarter of 2003 he realized that he would have to address some of his concerns about Amazon.com. The first being that the Internet Tax Moratorium law was going to be up for renewal, with no assuranceRead MoreCase Study : The Inc.979 Words   |  4 PagesAmazon.com Inc. is spreading has been spreading its reach globally and building its brand as the go-to place in which customers are guaranteed secure payment, two-day shipping, and name-brand products. 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You see Amazon.com, is a company with a vision, that states â€Å"to be earths most customer- centric company: to build a place where people can come find and discover anything they might want to buy online† (The Balance Barbara Farfan August 14 2016). Also,Amazon.com mission statement is, â€Å"We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.† This mission statement promises an attractive e-commerce service to satisfyRead MoreAnalyzing Amazons Strategy Will Identify Internal And External Forces That Amazon1640 Words   |  7 Pagesvital to the survival of any business, let alone the first online retailer. To accomplish this, looking at Amazon’s past behaviors, as well as conducting a PESTEL analysis, analyzing Porter’s Five Forces, and a SWOT Analysis as it pertains to Amazon will give further clarity on their position in the e-commerce market. Although initially, Amazon was an online book retailer, their goal quickly shifted to be the biggest online retailer where people could by anything and everything (Kargar, 2004). Read MoreAmazons Competitive Analysis1296 Words   |  6 PagesCompetition happens on two levels: Product or service competition. Due to the shift of focus for Amazon, it has become the Earths biggest anything store. Its competitors have expanded from just online book retailers Barnes and Nobles and Borders to top audio retailers CDNOW.com and online auction house e-bay.com. Amazon has an overall lead of 40% market share against the other online retail firms. Their international business has more than doubled over the past 2 years Amazons primary value chain includesRead MoreThe, Inc. : An American Electronic Commerce And Cloud Computing Company Residing1021 Words   |  5 PagesIntroduction Problem Background Amazon.com, Inc. is an American electronic commerce and cloud computing company residing in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore and later it diversified its product range by selling DVDs, CDs, videos, DVDs, electronics, toys, tools, home furnishings and housewares, apparel, and kitchen gadgets. The company also produces consumer electronics— Amazon Kindle e-book readers, Fire TabletsRead MoreAmazon, Inc. Inventory Management1553 Words   |  7 PagesAmazon.com, Inc. Inventory Management The e-commerce giant that everyone knows as Amazon.com started in 1994 as a vision of great untapped potential from founder Jeff Bezos. â€Å"Seeing beyond the obvious to potential commercial applications, Bezos saw a giant opportunity in the general public’s growing usage of the Internet, which was exploding at a rate of 2,300 percent per year† (Llopis, 2011). Since 1994, e-commerce and Amazon have both grown to be integral parts of business as we know it. ThisRead Moremarketing mix of amazon Essays930 Words   |  4 Pagesthe edge of their product and within the proper time frame. My paper intends to describe how Amazon.com uses the marketing mix to ensure an ideal environment for consumers, and displays how the 7ps are implemented. Amazon was founded in 1994 and is considered the largest e-commerce retailer in America. In 20 years this organization has become a fortune with 500 companies that have dominated the e-commerce market which has displayed unique growth and understanding of their market and their client